Uic Bachelor of Business Administration in Fashion Marketing & Management

Bachelor of Science in Marketing

Marketing is the key to whatsoever business.

At its core, marketing is about the activities that help a company create and deliver value to customers. As a marketing student at UIC, yous will learn about the research required to empathise electric current and future customers, the skills needed to develop new products and services or analyze and improve a company's existing offerings, the tools companies use to communicate and collaborate with customers through traditional or digital media, and the important role of sales for any visitor.

Our faculty bring experience from both practice and research to the classroom and also piece of work with the business community to provide students with opportunities to meet with marketing professionals. A Bachelor of Science in Marketing from UIC will provide you with the skills needed to succeed in a range of marketing careers.

Marketing: the Possibilities Heading link

Since marketing includes a range of activities and is used by businesses and non-profits alike, a marketing degree can exist a good fit no matter what type of organization you lot would similar to work for and what kind of role you would similar to have.  If yous would similar to work on how the visitor communicates with the market and creates brands and products, you may gravitate towards product and make evolution or advertising. If you are interested in working directly with a visitor'due south customers and driving sales growth, sales leadership may exist for you. Marketing enquiry might be a adept fit if you enjoy exploring data in-depth.

Curriculum and Program Outcomes Heading link

Curriculum

A Bachelor of Science in Marketing from UIC Business prepares students for careers in advertising and social media marketing, marketing research, production direction, retailing and sales leadership. Our classes, which are led by faculty with feel from both research and manufacture, provide both a theoretical foundation for understanding a range of marketing topics, likewise as hands-on experiences to allow you to put your skills into exercise.

Students in the marketing degree program can cull a concentration for their electives. Options include: Data-Driven Marketing, Digital Marketing and Promotions, Innovation and Design Thinking, Retail and Services Marketing, and Sales Leadership.

For a full list of degree requirements, visit the UIC Catalog.

For a total list of class offerings, visit the Form Catalog.

Plan Outcomes

With a marketing degree from UIC Business organisation, you'll have the skills and noesis to:

• Develop an advertisement campaign
• Manage the rollout of a new product or service to the market
• Use social media to reach potential customers
• Successfully manage the sales procedure for a company
• Analyze consumer trends and buying behavior to formulate a marketing strategy
• Build and protect a stiff brand
• Develop a new product or service from idea to commercialization

Explore Caste Requirements

Featured Courses Heading link

MKTG 459

Marketing Insights from Qualitative Inquiry

What makes consumers tick? How do cultural trends emerge and why? Answers to these questions and much more tin be found using qualitative enquiry methods.

MKTG 479

MKTG 479 Digital and Social Media Marketing

Learn to create, evaluate, and implement constructive digital and social media marketing strategies and tactics.

MKTG 485

MKTG 485 Customer Experience Direction

This Client Feel (CX) Management class focuses on how to create and manage customer-centric business organisation practices that generate client loyalty and set companies apart from the contest

Minors Heading link

There are several UIC Business concern minors that might complement your marketing degree.

For a full list of UIC Concern Minors offered, visit the UIC Academic Course Catalog.

Two examples include:

Business organisation Analytics

This minor volition provide you lot an opportunity to deepen your expertise in data analytics.

Leadership

Effective management of people and projects is essential for all fields. This pocket-size is a great choice for any student who aspires to a leadership part.

Program Faculty Heading link

Lan Nguyen Chaplin

Associate Professor

Anna Cui

Associate Professor

Benét DeBerry-Spence

Professor and Section Caput

David Gal

Professor and Coordinator of Marketing PhD Programme

Eliane Karsaklian

Visiting Professor

Anne Mägi

Clinical Associate Professor

Alan Malter

Associate Professor and Manager of Master of Science in Marketing (MSM) Graduate Studies

Jeffrey Parker

Associate Professor

Sajna Razi

Clinical Assistant Professor

Ann Trampas

Senior Lecturer

Lez Due east Trujillo Torres

Assistant Professor of Marketing

Jie Wang

Clinical Associate Professor and Director of Managerial Communications Group

In Their Own Words Heading link

"I am applying what I learned at UIC Business organization in my roles as an assistant media planner and entrepreneur. The plan non only teaches marketing concepts, just focuses on all components of concern: accounting, finance, entrepreneurship, information and decision science, and management."

| BS 'eighteen

American Marketing Clan (AMA) Heading link

UIC Business concern has an active student chapter of the American Marketing Association (AMA). Joining the AMA will provide y'all with an opportunity to network with other students and alumni, visit interesting companies in the Chicago area, and participate in a range of events that will help you develop your skills as a marketer.

Learn More

Top Employers Heading link

Some examples of companies that utilize UIC Business concern students graduating with a Available of Science in Marketing include.

• Allstate
• Aon
• BDO Digital
• Best Purchase
• CDW
• Compass
• Ecolab
• General Mills
• Grainger
• Groupon
• IRI
• Medline Industries
• Morningstar
• PepsiCo
• Robert Bosch
• Sherwin Williams
• State Farm
• Verizon

For more career resources, visit the UIC Business Career Center site.

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