Top Instagram Accounts for Fashion Accessories

No other B2C industry has thrived on Instagram quite like the fashion manufacture.

Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer appointment on the visual content platform. And brands from whatever industry could learn a thing or ii from these inspirational feeds.

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Back in 2015, business organization intelligence business firm L2 found that fashion and dazzler brands were growing their community size and engagement rates on Instagram at a rapid rate.

Source: Digiday

The L2 written report likewise found that among style and dazzler brands, Instagram had firmly become the social media platform of selection -- far outranking Facebook and Twitter.

Source: L2

Today, the industry's dear affair with Instagram isn't showing whatsoever signs of slowing down. Digiday recently checked in with a number of fashion and beauty social media insiders at SXSW's Decoded Fashion and Create & Cultivate events, confirming that Instagram remains a top priority in their digital marketing strategies.

"Instagram is always a priority for u.s.a.," Rosi Sanchez, a social media strategist at Fossil, told Digiday. "We accept more reach and a larger new follower grouping there, so it leads to more conversions. Until we get to one.5 million or two one thousand thousand followers, it'south going to be our number one priority."

Fossil isn't alone. Social media strategists from more established brands similar L'Oréal USA, Shopbop, and Murad also indicated that Instagram was their top social media priority for the foreseeable future.

Brands from whatsoever industry looking to level upwards their visual storytelling chops should keep a close eye on way brands for inspiration. To help get yous started, nosotros've compiled a list of 15 fashion accounts -- both large and modest -- who are crushing the Instagram game. Take a look below, and start planning your next big Instagram push. For a deeper dive on how to build a presence on Instagram, bank check out our consummate guide to Instagram marketing.

fifteen Style Brands to Follow on Instagram

1) Everlane @everlane

While Everlane'due south account has no shortage of beautiful product imagery, they also characteristic photos of their customers wearing Everlane clothes, inspiring travel photography, and tips on food and art destinations in different cities around the world.

2) Nike @nike

The behemoth athletic brand has enthusiastically embraced video content, and tin can be regularly found sharing clips with their impressive 7.1 million follows on Instagram. Their feed features a motivational mix of professional person athletes and regular, everyday fitness enthusiasts.

3) Teva @teva

Teva'southward Instagram feed is perfect proof that it'due south possible to give your make a modern update without losing the spirit of what fabricated you successful in the first place. Their feed includes client-generated photos of their sandals out in the wild, as well as sleek product shots highlighting their new styles.

iv) Zara @zara

Zara has made a proper name for itself by emulating the marketing of more expensive, luxury brands, and their Instagram feed is no exception. Their account looks like a high-fashion mag, with professional person editorial shots of their men's and women's styles.

5) Fossil @fossil

If y'all like photos of neatly organized items, then Fossil'south Instagram is definitely for you lot. The accessories brand curates an impressive feed of food, fashion, and glory influencers like Kristen Bong.

6) Kate Spade @katespadeny

Despite being a well-established label, Kate Spade'due south Instagram has a distinct personal impact that sets it apart from similar brands. Their social media manager shares daily outfit pictures, snaps from around New York, and backside-the-scenes shots of the design process at the Kate Spade studio.

seven) Fjällräven @fjallravenofficial

The Instagram feed for Swedish outdoor clothes make Fjällräven is less almost their products, and more about the adventurous spirit that has defined the company for nearly 60 years.

8) Madewell @madewell

Dress brand Madewell is known for their relaxed, classic styles, and their Instagram clearly reflects this aesthetic. With brilliant, sunny images of their latest products and collaborations with brands similar Vans, their feed is a fashion lover's delight.

9) The Row @therow

Some other account that focuses less on their products and more on visual inspiration, The Row features vintage photos of art, compages, and fashion -- but occasionally sharing images of their bodily products.

10) Asos @asos

British online fashion and dazzler retailer Asos keeps their feed updated regularly with colorful and bold product images and editorial snaps from their latest campaigns.

11) Aerie @aerie

Scrolling through Aerie's Instagram feed is like taking a tropical beach getaway. The lingerie and bathing accommodate brand has been applauded for their commitment to unretouched photos in their print ads, and they go on the effort on their Instagram account by celebrating a diverse range of women and body-positive messages.

12) Eileen Fisher @eileenfisherny

Eileen Fisher keeps the emphasis on their quality materials and environmentally friendly production processes Instagram presence. Past featuring images of women from all walks of life, they prove that style is truly ageless.

13) Anthropologie @anthropologie

With colorful close-ups of their brightly patterned styles, Anthropologie's feed is a visual smorgasbord of inspiration. We peculiarly love the travel shots featuring their clothes around the globe.

fourteen) Girlfriend Collective @girlfriendcollective

This leggings startup has still to fifty-fifty officially launch a full collection of clothing, simply they already boast an impressive 60.2k followers on Instagram. Thanks to a complimentary leggings promotion they advertised earlier this year on Instagram and Facebook, the brand has enjoyed explosive social media growth. Their feed keeps customers engaged with stunning product photography of their minimal styles, and screencaps from inspirational movies.

15) J.Crew @jcrew

J.Crew has mastered the art of follower engagement on Instagram. With daily-updated Stories and regular contests to select new styles for clothes and accessories, their vibrant feed keeps customers inspired and interested.