Escada Womenswear Collection, Spring/summer New York Fashion Week

Italian luxury fashion business firm

ESCADA

ESCADA'south headquarters in Munich, Germany.
Type	Individual
Industry	clothing industry
Founded	1978
Founders	Margaretha Ley Wolfgang Ley
Headquarters	Munich , Federal republic of germany
Primal people	Michael Reinstein (Chairman)
Products	Women'south Fashion Handbags Shoes Fragrances Eyewear
Owner	Regent, L.P.
Website	www.escada.com

Escada SE is a luxury women's designer clothing visitor headquartered in Munich, Germany. The company is owned past Regent, L.P., an international private equity firm led by investor Michael Reinstein.^[1]

The visitor was founded in 1978 by designer Margaretha Ley. Information technology currently retails fashion accessories and fix-to-wearable. Every bit of 2017, Escada SE operates in fourscore countries with 600 points of sale worldwide. The luxury fashion characterization employs around 1,500 employees with international locations in Milan, Paris, Tokyo, London, Beverly Hills, and New York City.

History [edit]

Escada was founded in 1978 by Margaretha and Wolfgang Ley in Munich, Germany.^[2] Being a erstwhile model and having a solid education in tailoring from the Royal Courtroom in Stockholm, Margaretha Ley became known for her bold, feminine designs. 1978 saw the first presentation of the Escada womenswear collection, which featured exquisite inlays and appliqués. The visitor before long stood out, with its distinctive creations featuring unusual combinations of colors and patterns, sectional embroidery, and elaborately designed knitted fashions. Escada saw a rapid upswing and continually extended its collections and its creative work.

In the course of its international expansion, Escada SE went public in 1986, with the Leys retaining 51 pct of the voting stock.^[3] In addition to the Escada label, the company as well manufactured women'southward clothing under the Crisca, Laurèl, Apriori and Natalie Acatrini labels, produced the Cerruti 1881 women'due south collection under a licensing understanding and owned a majority percentage of St. John Knits (from 1990) and Badgley Mischka (from 1992).^[4] ^[five] Escada introduced its first signature scent in 1990.^[6]

After Margareth Ley died in 1992, Michael Stolzenburg (1992–1994) and Todd Oldham (1995–1997) served as the brand'due south design directors.^[7] In 1993, the company sold its share in St. John Knits.^[8] In 1995, the company launched the Escada Sport label,^[9] established its own accessories collection including numberless and shoes and granted major licenses, collaborating with such partners as Procter & Gamble. In 2001, the beginning Escada lingerie collection was produced and distributed by Hanro of Switzerland.^[ten] With the exception of Escada Sport, the company discontinued all of its sub-lines in 2001, such as Escada Weekend or Escada Couture, focusing instead on the Escada chief make.^[xi] After 12 years in the category, Escada exited the beauty business organization in 2002 by selling its avails and licensing its name to Wella; in plough, Wella signed a long-term, worldwide licensing agreement with Escada for the manufacturing and marketing of fragrances and cosmetics.^[12]

In 2006, Damiano Biella joined Escada 2006 in the new position of creative director.^[13] ^[14] In 2007, the artist Stefan Szczesny created a new collection in Saint-Tropez, French republic.

From 2008, Bruno Sälzer served as Escada's CEO with responsibilities for pattern, marketing, and sales.^[15] Under his leadership, the company sold its Münster-based subsidiary Primera AG, which comprised the brands apriori, cavita, and Laurèl,^[xvi] equally well as BiBA to fiscal investor Mutares. Presently later, information technology launched an unsuccessful plan to raise 29 million euros ($41 million) in a rights issue as function of a program to restructure its debts.^[17] On 11 August 2009, Escada filed for insolvency at Munich Local Courtroom, as an exchange offer for the outstanding bonds of 200 one thousand thousand euros was not accepted by the necessary 80% of all bond holders.^[18] ^[nineteen] Sven Ley, the son of founder Wolfgang Ley, teamed upward with the former head of Gucci, Giacomo Santucci, and Italian investment group Borletti to offer almost eighty meg euros ($118.2 1000000) for Escada.^[20] In Nov 2009, the visitor was eventually caused by India'south London-based billionaire Lakshmi Mittal, whose daughter-in-police force, Megha Mittal, emerged equally the new the possessor and became chair of the company'south board.^[21]

Following the sale, Bettina Hammerl (2009–2012)^[22] and Daniel Wingate (2012–2017)^[23] ^[24] oversaw Escada'south manner pattern. Sälzer stepped downward as CEO by December 2014^[25] and was succeeded by Glenn McMahon.^[26]

From 2016 until 2019, Iris Epple-Righi served as Escada's CEO. During her time in function, Niall Sloan joined the company as the Global Design Managing director in 2017.^[27] Sloan presented his get-go runway drove for Escada at New York Manner Week for Bound/Summer 19 to gloat the visitor'south 40th anniversary. ^[28] The event was held at the celebrated Park Artery Armory. For the Autumn / Wintertime 19 season Sloan presented his next collection, inspired past the life and legacy of Hedy Lamarr, during Paris Fashion Week in February at the Institut de France.^[29]

Escada announced British vocalist Rita Ora as the make's new ambassador and face of their spring campaign in 2019.^[30] Ora released a version of the ESCADA Heart Pocketbook which she helped blueprint. A portion of proceeds from the sale of the design was given to Women for Women International.^[31]

Mittal sold Escada in October 2019 to Regent, L.P. a global private disinterestedness firm in Beverly Hills, California. Past September 2020, the visitor over again filed for insolvency, with plans to limit corporate operations in the country and further limit its retail presence.^[32]

Corporate affairs [edit]

ESCADA shop panorama within

Escada divides its business activities in three segments:

Mode with the brands Escada Mainline ^[33] and Escada Sport.^[34]
Accessories consisting of bags, shoes, and small leather goods. ^[35]
Licenses which utilizes the Escada brand for fragrances, eyewear. ^[36]

Notable clients [edit]

Diana, Princess of Wales was a customer of Escada, famously wearing an Escada coat for a formal visit to Berlin in 1987. Kim Basinger was awarded the Oscar in 1998 in an Escada gown. Crown Princess Victoria of Sweden is a regular Escada customer. In 2010, she wore Escada to the pre-wedding party at the wedding of Prince Nikolaos of Hellenic republic. In 2011, she wore Escada to the Monaco royal wedding, the pre-hymeneals dinner for the British regal nuptials, besides every bit the state visit to Federal republic of germany. Sarah, Duchess of York, wore Escada to Elton John'south White Tie and Tiara Ball in 2011.

Controversy [edit]

In a 1994 lawsuit filed in New York State Supreme Court, sometime Escada Beauté president Lawrence H. Appel claimed he was fired without crusade, less than three weeks after the company offered then withdraw a "buyout" proposal. Appel also alleged that Wolfgang Ley, who was named as a defendant, fabricated numerous "derogatory comments" well-nigh Jews.^[37]

On 18 Oct 2007, the grouping "Global Network Against the Fur Industry",^[38] which is made upwardly of organizations such as Coalition to Abolish the Fur Trade or Offensive gegen dice Pelzindustrie, launched a campaign against Escada, in the form of a day of action, in hopes of getting Escada to stop selling fur. According to their website, on xviii October, in that location were 40 actions against Escada in 14 countries.^[39] On 6 Oct 2007, Escada headquarters were vandalized by the Animal Liberation Forepart.^[40] Since that date the entrada against Escada continues with regular pickets in front of Escada-outlets worldwide. In October 2010, the company confirmed to the campaigners that Escada would get completely fur-complimentary past 2011.

References [edit]

^ Escada Owner in Advanced Talks to Sell Brand – WWD. Wwd.com (30 October 2019). Retrieved on 2020-02-05.
^ "Escada – Way Designer Encyclopedia – women, men, shoes, style, new, body, history, collection, designs". www.fashionencyclopedia.com. Archived from the original on xx September 2016.
^ Anne-Marie Schiro (June 9, 1992), Margaretha Ley, Main Designer Of Sportswear Visitor, Is DeadNew York Times.
^ Anne-Marie Schiro (June 9, 1992), Margaretha Ley, Chief Designer Of Sportswear Visitor, Is Dead New York Times.
^ Woody Hochswendr (January 28, 1992), Badgley Mischka Acquired New York Times.
^ Melissa Drier and Jennifer Weil (June thirty, 2000), Escada'southward New PersonaWomen's Clothing Daily.
^ Suzy Menkes (Oct eleven, 1994), Todd Oldham Volition Join EscadaInternational Herald Tribune.
^ Mariana Popp (Apr vii, 1994), Wolfgang Ley: Escada is on Road to RecoveryWomen's Wear Daily.
^ "Escada". Vintage Fashion Lodge. 17 July 2010. Retrieved 19 Oct 2020.
^ Melissa Drier (January 22, 2001), Hanro Launches Escada Lingerie Women'southward Wear Daily.
^ Melissa Drier and Jennifer Weil (June 30, 2000), Escada'southward New Persona Women'south Wear Daily.
^ Jennifer Weil (March five, 2002), Escada Exits Dazzler, Wella Licenses BrandWomen'south Wear Daily.
^ Melissa Drier (September 18, 2006), Escada Names Biella As Creative Director Women's Habiliment Daily.
^ Melissa Drier (February 12, 2009), Escada Restructures, Hammerl Takes Design Reins Women'due south Wear Daily.
^ Christian Kraemer (August 19, 2009), Escada CEO sells own shares at steep lossReuters.
^ Eva Kuehnen (May 26, 2009), Stricken Escada casts off mode brands Reuters.
^ Anousha Sakoui (July 21, 2009), Escada pegs plans on rights eventFiscal Times.
^ vgl. Modekonzern Escada muss Insolvenz anmelden Archived 28 June 2012 at the Wayback Machine welt.de, eleven. Baronial 2009
^ Sarah Gilbert (13 Baronial 2009). "Escada out of fashion, declares bankruptcy". dailyfinance.com. Archived from the original on 31 January 2016. Retrieved 7 Dec 2015.
^ Eva Kuehnen and Christian Kraemer (Nov 3, 2009), Son of Escada founder bids for German fashion houseReuters.
^ "404. Page Not Found – Bloomberg". Bloomberg.com.
^ Melissa Drier (Feb 12, 2009), Escada Restructures, Hammerl Takes Design Reins Women'south Wear Daily.
^ Melissa Drier (November 26, 2012), Escada Promotes Daniel Wingate Women's Wear Daily.
^ Melissa Drier (January 18, 2017), Daniel Wingate and Escada Part Ways Women's Wear Daily.
^ Drier, Melissa (twenty Feb 2014). "Bruno Sälzer to Step Down at Escada". WWD. Archived from the original on 21 March 2014. Retrieved xx February 2014.
^ Melissa Drier (December 15, 2014), Glenn McMahon Named Escada CEOWomen'due south Wear Daily.
^ Hays, Kali (14 June 2017). "Niall Sloan joined Escada as the Global Design Directora". WWD. Retrieved 14 June 2017.
^ Blanks, Tim (fourteen June 2017). "Rebooting Escada for a New Era". Business organisation of Fashion. Retrieved 12 June 2019.
^ Ellie, Pithers (27 February 2019). "Run into The Ultra-Glamorous Muse Behind Escada's AW19 Drove". Faddy Uk. Retrieved 12 June 2019.
^ Ma, Fiona (14 January 2019). "Rita Ora Is Escada's New Brand Ambassador". WWD. Retrieved 2 June 2019.
^ Scott, Catherine (28 March 2019). "Rita Ora's Got a Brand-New Bag, and She Designed It for Escada". Vogue. Retrieved 2 June 2019.
^ Kali Hays (September 2, 2020), Escada Files for Insolvency in Germany Amid Financial StressWomen'due south Wear Daily.
^ "Escada Mainline Online Store". 25 December 2018.
^ "Escada Sport Online Store". 25 December 2018.
^ "Escada Accessories Online Store". 25 December 2018.
^ "Escada Fragrances". 25 Dec 2018.
^ Former Exec Sues Escada for Slander, Discrimination, Breach of Contract Women's Wear Daily, June 14, 1994.
^ "Archived re-create". Archived from the original on 13 November 2007. Retrieved 12 November 2007. {{cite web}}: CS1 maint: archived copy as title (link)
^ [1]^{[ permanent dead link ]}
^ "Bite BACK Magazine". www.directaction.info. Archived from the original on 27 November 2007.